Premade vs Custom logo – what’s right for me?

A logo is essential for any business, and a well-designed brand is an integral part of your brand recognition. A logo is memorable and reflects your purpose, personality, and style. When choosing a logo, which one should you pick – premade or custom? We break down the pros and cons of each.

Premade Logos

Premade logos are ‘premade’ templates that you can purchase right away. We will customize the text with your business information and tagline. Any template-based design is considerably cheaper than custom logos. If you are just starting your business with a limited budget, a premade logo is an excellent way to start. Premade logos have a quick turnaround – often, you can receive your final files in 1-2 business days.

A premade designs are perfect for:

  • business owners on a budget
  • quick turnaround
  • you found a premade design you love and that aligns with your business

The downside of a premade design is that they are not entirely unique – A premade logo might be sold multiple times. However, they can look completely different when you take into account the different letter combinations.

Our Custom Logo and Branding Process

A custom logo is a logo or brand created just for your business with your prospects in mind. We will create a well-thought-out design that speaks to your target audience and represents your business well.

Prior to beginning any custom design work, we send out a questionnaire that you will complete and return to usBefore beginning any custom design work, we send out a questionnaire that you will complete and return to us. We want to learn about you and your business, your ideal audience, what they are like, where they shop, their values, etc. We want to know as much as possible before diving into the concept creation. Based on that information coupled with your vision, we will get started creating your concept(s). Based on your feedback, and if required, we will revise and refine the chosen design concept.

Custom designs take longer than premade designs as they are designed specifically for your business with your target customers and your vision in mind. These logos are exclusive and will never be recreated or resold.

About Me

I'm Steph, the creative mind behind ink+pixel co. After graduating from design school, I have assisted clients in reaching their branding and advertising goals through exceptional design aesthetic and understanding of UX. I specialize in creating stunning brands and  strategic websites that convert.